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Bakery shows support for Poppy Appeal

Posted onPosted on 4th Nov

Cupcake lovers are in for a treat this month as family-run Birds Bakery has created its very own poppy cupcakes in honour of Remembrance Day.

To support the Royal British Legion’s biggest fundraising campaign, the bakery’s stores in Newark and Southwell will be selling the chocolate sponge cupcakes during November, with 20p from every cupcake sold donated to the Poppy Appeal.

The special cupcakes will be available for takeaway only, following the announcement of a second UK lockdown. The bakery will be keeping its shops open for business, but will be temporarily closing its seating areas.

The hand-finished cakes feature a mixture of red and purple edible poppies on top of the frosting, as a symbol of remembrance for veterans and animals that served during wartime.

Lesley Bird, chief operating officer at Birds Bakery, said: “We are delighted to announce that we will be selling our poppy cupcakes in both red and purple this year and we are really pleased to be supporting such an important fundraising campaign through the country’s largest Armed Forces charity.

“Birds supported the community and families of those serving during wartime, by offering sweet treats and a slice of positivity and we feel that is important that we show our support to the charity in these present times. The purple poppy is not as recognised as the traditional red poppy, which is why we also wanted to make sure that we recognised animals that served during wartime.

“We raised £600 for the Poppy Appeal last year and we really hope we can match that or do even better this year. Like many charities this year, the Poppy Appeal has had to adapt to the threat of COVID-19 and is relying on public support more than ever.”

Available in all of Birds’ 60 branches across the East Midlands, the cupcakes can be purchased for £1.25 each.