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Optician’s team don denim for dementia

Posted onPosted on 24th May

The team at a Newark optician donned their denim for Dementia Action Week (15-21 May) to make a difference in the lives of people affected by dementia.

Team members at Scrivens Opticians & Hearing Care in St Marks Shopping Centre put together some ‘jeanius’ outfits to show their support, raising funds and awareness for Alzheimer’s Society. The branch will also donate £1 for every hearing screening during Dementia Action Week.

This year’s ‘Denim for Dementia’ theme was chosen to highlight Alzheimer’s Society’s annual awareness campaign, which encourages people to seek support and guidance if they, or a loved one, may be experiencing signs of dementia.

Branch manager Sam Humphreys said: “Myself and the team were proud to don our denim to raise awareness of dementia, which affects the lives of so many people in our community. There’s an urgent need for continued research and support. We’re incredibly grateful to our customers who’ve donated and supported our cake and book sale.”

Scrivens is supporting the charity for an eighth successive year. There is evidence of a link between uncorrected hearing loss and dementia, including Alzheimer’s.

Sam added: “Left untreated, hearing loss can also leave people at risk of developing other problems such as isolation and depression. If you think your hearing ability has deteriorated over the past few years, we recommend a free hearing screening to identify any issues.”

Family business Scrivens Opticians & Hearing Care was established in 1938 and has 169 branches. For more information, visit

Pictured, from left, are Sam Humphreys, Hannah Hussey and Simon Hare at Scrivens Opticians & Hearing Care, Newark.