Posted on 16th Dec
Newark and Sherwood District Council has teamed up with LitterLotto® to launch a new initiative that aims to help residents recycle right, keep neighbourhoods clean, and reward people for binning waste.
The free LitterLotto® mobile app, new to Newark and Sherwood, has two key features for use at home or on the go, each offering its users a chance to win weekly prizes.
The first feature uses AI Waste technology to help residents determine what waste goes in which bin when at home.
The AtHome™ feature in the app allows users to take a photograph of an item to see if it can be recycled or not. The app then guides users on whether it’s recyclable and which bin it should be put in.
Every correctly disposed of item qualifies for local and national prize draws, with a guaranteed monthly £100 jackpot up for grabs for Newark and Sherwood residents as well as additional chances to win a weekly £1,000 national jackpot.
The more users recycle, the greater their chances of winning.
For each correct entry, users also earn LitterLotto® coins, which can be redeemed for prizes or extra jackpot entries.
The new initiative will work alongside the council’s Green Rewards app, which is used by more thsn 600 residents.
Coun Emma Oldham, portfolio holder for Climate and Environment at the council, said: “There really is nothing not to love about this new app. It’s completely free, it helps you answer the reoccurring household question of which bin to pop items in and you could win some cash prizes too which, especially at this time of year, is a huge bonus.
“We know recycling right is incredibly important, but it can be challenging at times to know which items can be recycled. Newark and Sherwood’s contamination rate for recycling bins is around 14%.
“The risk with this is that if a recycling load has too much contamination, it could be rejected by the recycling facility. If this happens, the entire lorry load would be sent to incineration. We are committed to doing all we can to make recycling as simple and easy as possible.”
The LitterLotto® app is free to download on the App Store and Google Play.
